Sometimes I use the phrase “dimfluencer” in my emails.

But I’ve never explained what I mean.

Until today.

There are a few ways to spot if your favourite influencer might actually be a dimfluencer - and if something in the kombucha is off.

Here are some of the tell-tale signs:

*** Dimfluencers tell you to be “unapologetically you”, yet filter & airbrush their photos

*** Dimfluencers post about how they’re “grateful and grounded” while cruising at 40,000 feet in their private jets (not so grounded there, buddy)

*** Dimfluencers spend hours posing for a single photo while prattling on about “living in the moment”

*** Dimfluencers run their businesses (and their lives, I guess) via statistics, metrics & trends while preaching the importance of “going with the flow”

*** Dimfluencers bleat on about how “happiness comes from within” while sipping champagne from hotel rooftops in Dubai

Many more examples I’m sure.

And this sort of flimflam & hanky-panky is one of the reasons I’ve chosen LinkedIn to make the occasional post rather than LinkedIn’s trendier, more fashionable and dimfluencer-friendly cousins.

Sure – LinkedIn’s not perfect.  A dimfluencer occasionally pokes his or her head above the parapet.

But on the whole I’ve found LinkedIn to be full of sincere, interesting & supportive folk. 

So it's where I’ve planted my flag.

In case you’d like to connect:

https://www.linkedin.com/in/itstomgrundy/

That’s all for today.

 - Tom