It was a decision that came almost effortlessly.

And one of the few times I made a decision the “right way” before discovering what the right way to make a decision even was.

Certainly no pros & cons lists, cost/benefit analyses or weeks of mental wrangling & tearing my hair out wondering “should I or should I not?”

I talk, of course, about the decision to start sending my daily emails.

That decision was made almost two years ago now.

(champagne at the ready – the anniversary is just around the corner).

In that time, here’s some of the good stuff which has happened:

*** A steady source of 1 to 1 coaching clients.  I’m hoping the same is true when I launch my new group coaching programme (coming in the next few weeks)

*** A small (but growing) secondary stream of income which helps keep the lights on and the dark chocolate supplies well & truly stocked at Casa Grundy

*** A source of happiness, creativity and joy which is a constant part of my life.  Coming up with email ideas each day, getting those ideas down onto paper (or screen) and using funky metaphors & language brings an actual smile to my face (just ask Lauren – she often shakes her head at my dopey email-related grin)

*** Making contacts and building relationships with people who I’d never have met otherwise, yet who are kindred spirits (clearly my emails aren’t made for everyone - quite the opposite in fact)

*** A reader on my list spotted some of my emails about the 10 week Mindset Workshops I ran for colleagues at my holy workplace Lloyds Bank and has asked if I’d run the same series of workshops for his department (also at Lloyds Bank – keeping it in the family for the time being)

*** I’ve expanded my knowledge on a bunch of cool topics like personal development & coaching, creativity & idea generation, time management & productivity, and copywriting & email list building

*** I shared a few of my emails with author, comedian & all round good egg Robert Wringham, which led to him asking if I’d like to write for his print journal New Escapologist (all about the art of getting out of things – very niche, very relevant).  So nowadays I’m a published columnist too

*** I have almost 500 emails I can re-purpose for future emails, LinkedIn posts, articles and even future books.  Case in point is the book I’m writing right now with the working title The Happy Employee (or should that be The Employhappee?).  Not starting from scratch but instead being able to lift & drop some old emails to form the “backbone” of the book is a nice place to be

*** The 100% unpredictable but 90% reliable opportunities, consequences and synchronicities I haven’t seen yet but which will undoubtedly materialise as a result of people reading, forwarding, replying to or clicking a link in one of my emails (just like some of the above)

And all this despite the blank looks, head-scratching and comments from helpful well-wishers like “No-one will ever read a daily email Tom”.

It would’ve been easy to let comments like these take root.

But my decision had a quiet certainty to it which surprised even me and let me easily shrug off these quips.

This isn’t me saying everyone should start sending daily emails. 

(I don’t think most people should)

But it’s an example of how good things happen when we make the decisions that are right for us, for our own completely unique and authentic reasons, whatever those decisions & reasons might be.

All of which prompts the question:

How did I make the decision to start sending daily emails?

For the answer to that, look no further than my upcoming webinar.

I’m calling it Decisions on Demand.

In the webinar, I’ll be explaining exactly how to make decisions you can look back on a couple of years later with a sense of satisfaction, knowing you got the decision right.

Decisions on Demand will take place on Zoom on Wednesday 19^th June at 10am PST/1pm EST/6pm UK Time.

Plan for the webinar to last about an hour.

If you’d like to join, hit reply and I’ll ping the Zoom details straight over.

And if you’ve got any questions, feel free to hit reply too.

That’s all for today.

 - Tom