A couple of weeks ago, daily email maestro John “Bejako” Bejakovic fired off a call to arms to his newsletter subscribers.
I’ve written about John before in this
newsletter.
I’ve been gobbling up John’s daily takes on persuasion, influence and insight for three years now. I’ve also sunk a not-insignificant portion of my own piggy bank into John's courses and products.
Needless to say, when it comes to understanding how to ethically and elegantly influence people, there’s no-one I rate more highly.
In his call to arms, John asked readers if they’d like to promote his new book, The 10 Commandments of Con Men, Pick Up Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters,
Professional Negotiators, Political Propagandists, Stand Up Comedians and Oscar-Winning Screenwriters.
Snappy title John!
The call to arms, in John’s own words:
I don’t know what I can offer you to make it worth your while to promote my book, but I am open to all kinds of ideas, from straightforward to outlandish.
First things first, I picked up a copy of John's new book.
It’s all about the psychological techniques used by “influence professionals” to move people from A to B. Techniques which can just as easily be used in good faith by anyone at work, in their business or in their personal life.
It took me about an
hour to polish off. As expected, it was a practical, insightful and thought-provoking read.
My cogs started turning. What could I ask John for in return for promoting his book?
That's when I realised:
I’m about to publish my first book. The idea for my second book is also burning a hole in my proverbial pocket.
Like me, John writes daily emails. But unlike me, John’s already used those daily emails to turn two books from rough
ideas to sitting pretty on Amazon’s digital shelves.
That’s exactly what I want to do!
So I wrote back to John. I asked if he’d let me grill him on how he uses his daily emails to test and refine ideas for his
books, build momentum with his writing, draft the books themselves, then promote the books and use them to build an audience.
In return, I said I’d happily promote his new book to my fine flock of readers.
As you might’ve
guessed by now, John said yes.
But I figured our convo might also be of interest to some of you.
So what you might not have guessed is that we recorded the conversation.
And if you pick up a copy of John’s new book by 5pm UK time on Thursday, I’ll send you a link to this 41 minute masterclass all about how to use daily emails to write and publish a non-fiction book as a juicy Brucie Bonus.
If that tickles your
tastebuds, here’s what to do:
- Go to your local online Amazon branch
- Search for John Bejakovic’s new book, The 10 Commandments of Con Men, Pick Up Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Professional Negotiators, Political Propagandists, Stand Up Comedians and Oscar-Winning
Screenwriters
- Buy the book
- Send me your receipt before 5pm UK time on Thursday
In return, I’ll send you the link to the masterclass about how to use daily emails to help you write
and promote a book.
Just make sure you email me your receipt by 5pm UK time on Thursday if you want to get your hands on this bonus. Once the clock strikes 5pm on Thursday, it'll be too late.
p.s. here’s a small taste of
what’s inside the bonus recording:
*** The copywriting technique that makes it almost impossible for readers to put your book down (this method pulls readers in on page one and keeps their eyeballs glued to every word until the very last page... even if they started reading just to "take a quick peek")
*** The surprising reason John avoided a big launch event for his new book
*** The traffic source that’s dropping book sales into John’s lap every day – for free! (you don’t need a newsletter, a website or an audience to put this source to work)
*** How John mines his archive of 2,000+ daily emails to build his books
*** The “Sudoku Puzzle” trick that gave John's new book its razor-sharp structure and helped John connect the dots across wildly different topics
*** The curious reason books like The Seven Habits of Highly Effective People and How to Win Friends and Influence People are flying off shelves 50+ years after being published
*** When to put on your “copywriter’s
hat” and when to doff your “author’s hat” when you’re writing your book
*** Where to dig up original stories that perfectly prove your points (plus the specific resource John uses to find long-forgotten stories from 100+ years ago)
*** How to turn your email list into a real-time feedback lab for your book. John shares his strategy for testing ideas, sharpening insights and spotting what makes readers lean in
*** A sneak peek at John’s draft third book
*** Plus lots, lots more…