Riddle me this:
What do Mark Manson, Seth Godin, Morgan Housel, Michael Neill and John Bejakovic all have in common?
If you said “OMG! Are they starting a boy band?”, you’d be wrong.
If you said “Easy! These guys are all legends” then you’d be right, but that’s not what I’m getting at.
If you said “They’re all top-notch authors”, you’re getting closer, but not close enough.
Want to know the answer?
These chaps all published their writing daily or near-daily before they
wrote their first book.
Mark Manson started blogging about dating in 2007 when he was broke and unemployed. He built up a following before switching to self-help. Then in 2016, he published The Subtle Art of Not Giving a F*ck. That book went on to become a New York Times bestseller.
Seth Godin famously writes a daily blog which is still going strong 8,000+ days later. He’s also written more raved-about books than I can shake a stick at.
Take Morgan Housel too.
Morgan wrote two or three articles a day when he worked for the Motley Fool before jumping ship to write his bestseller The Psychology of Money. That book's now sold over 4 million copies.
Then there’s American supercoach Michael Neill.
I’ve been on a few calls with Michael where he’s talked about starting a small daily newsletter for his friends and family, only for the newsletter grow arms & legs as his readers shared the emails and more people signed up. Michael is also a prolific author (four of his books are stacked on the shelf just behind me).
Putting all this together?
Daily writing is clearly a tried and tested way to improve your craft, find your voice, uncover stories, test ideas, build momentum and ultimately pave the road to bestselling-bookdom.
Perhaps what’s less clear is HOW to use daily blogs or emails to craft a book.
This is where daily email maestro John “Bejako” Bejakovic comes in.
John writes a daily newsletter about
persuasion, insight and influence in a way that’s (surprise surprise) persuasive, insightful and influential.
So insightful, in fact, that I’ve read John’s daily missive each and every day for the last three years.
John's
also published a new book.
This book isn’t just a practical guide on how “influence professionals” skilfully and subtly move people from A to B.
It's also a walking, talking, model example of how daily writing can
birth a book.
If that's not enough, I sat down with John last week to grill him on the ins and outs of how he turned his daily content into a fully-fledged book.
We hit record on that session. And if you buy a copy
of John’s new book before 5pm UK time tomorrow, I’ll send you this recording as a cheeky Brucie Bonus.
Does that sound good?
If so, here’s how to get your hands on the bonus:
- Go to your local online Amazon branch
- Search for John Bejakovic’s new book, The 10 Commandments of Con Men, Pick Up Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Professional Negotiators, Political Propagandists, Stand Up Comedians and Oscar-Winning Screenwriters
- Buy the book (kindle or paperback)
- Send me your receipt before 5pm UK time on Thursday
Just make sure you email me your receipt before the deadline if you want to get your hands on the bonus.
Once 5pm tomorrow has come and gone, it'll be too late.
p.s. here’s a small taste of what’s inside the bonus recording:
*** The copywriting technique that makes it almost impossible for readers to put your book down (this method pulls readers in on page one and keeps their eyeballs glued to every word until the very last page... even if they started reading just to "take a quick peek")
*** The surprising reason John avoided a big launch event for
his new book
*** The traffic source that’s dropping book sales into John’s lap every day – for free! (you don’t need a newsletter, a website or an audience to put this source to work)
*** How John mines his archive of
2,000+ daily emails to build his books
*** The “Sudoku Puzzle” trick that gave John's new book its razor-sharp structure and helped John connect the dots across wildly different topics
*** The curious reason books like
The Seven Habits of Highly Effective People and How to Win Friends and Influence People are still flying off shelves 50+ years after being published
*** When to put on your “copywriter’s hat” and when to doff your “author’s hat” instead
*** Where to dig up original stories that perfectly prove your points (plus the specific resource John uses to find long-forgotten stories from 100+ years ago)
*** How to turn your email list into a real-time feedback lab for your book. John shares his strategy for testing ideas, sharpening insights and spotting what
makes readers lean in
*** A sneak peek at John’s draft third book
*** Plus lots, lots more…