Two innocent questions for you to ponder:

1. Do other people see the world objectively?

2. Do YOU see the world objectively?

If you’re like most people, I bet you answered “No” to question one and “Yes” to question two.

And if you’re like most people, it means your brain is working perfectly…

At being biased! 

There are all sorts of biases to watch out for too.

There’s Confirmation Bias (where we seek out information that confirms what we already believe). Then there’s The Illusion of Objectivity (the belief that our judgements are based on facts but others’ are swayed by emotion). And let’s not forget The Bias Blind Spot (our habit of spotting bias in others but not in ourselves).

In other words, everyone thinks that they're the objective one.

As it happens though, I really AM the objective one. I’ve studied so many biases that I know exactly when someone else is being biased.

And my scientific, unbiased and totally objective take on things is that YOU’RE the biased one right now!

In fact, you’re bringing all sorts of hidden biases with you right now, as you read this email. You might be skimming because you assume you know where this is going. Maybe you're reading into my tone in a way I never intended. Perhaps you're filtering everything through your upbringing, your political views or your track record with emails like this.

The good news is, now I’ve lifted the lid on all your biases it will be impossible for you NOT to spot them (you’re welcome).

At least, that was my grand plan as I started drafting this email in my head.

But then I came across another cognitive bias called Naïve Realism.

In a nutshell, Naïve Realism says that teaching people about biases doesn’t make them doubt their own beliefs. It only makes them more doubtful of other people’s beliefs!

Who would’ve thought it?

Anyway, now you know about Naïve Realism, you’ll be one of the very few people who isn’t affected by that too.

You can trust me on that.

Moving on quickly before we lose the plot completely:

With all these biases doing the rounds, no wonder relationships can be such tricky ground.

This is where Dr Giles P Croft’s Relationship Masterclass comes in.

Thankfully, Giles doesn’t spend even a millisecond on Cognitive Biases in his masterclass. Quite right too. Cognitive Biases might explain why having a conversation with your partner feels like trying to defuse a bomb while holding a cup of tea, but they don’t show you how to connect with your partner in a way that feels loving, deep and real.

Giles’s Relationship Masterclass, on the other hand, does.

The Masterclass is packed with counterintuitive insights that make connections feel effortless again, even with people who usually grind your gears. And even if your relationships are humming along nicely, Giles's Masterclass will show you how to strengthen them, deepen them and take them from "fine" to genuinely fulfilling.

If you’d like to read about the special bundle that Giles is offering until 8pm UK time on 6th Feb, here’s where to go next.

To fulfilment,

Tom